Content Marketing and Content Production
What do prospective clients find when they visit your website? Fluff about your company history and the awards you’ve won? A list of product features? Let’s face it: No one cares about your company history except you, and most awards are meaningless to the typical visitor. What your prospect wants to know is this: Can you help solve their business issue?
That’s where content marketing can help.
Content marketing demonstrates your approach and your leadership in your field. Your content marketing materials might consist of articles, newsletter, blog posts, podcasts, videos or social media content. It all depends on your business and what you’re trying to achieve. What’s stopping you from getting started with content marketing?
If you need help developing a strategy or creating content, let’s work together to establish an editorial calendar and keep your website, blog, Twitter, Facebook, Google+, LinkedIn and other postings up to date. There’s no value in having a Twitter feed, for example, that hasn’t been updated in months. In fact, we believe social media without a content marketing program makes no sense.
Click here to download a free report on content marketing for your business.
Or watch the video below for tips.