Social Media

Are you confused by social media? Are you wondering if your organization should have a presence on Twitter, Facebook, LinkedIn, Google+, Pinterest or other social media platforms?

Each organization has unique needs, so there is no one-size-fits-all social media “solution.” A consultation can help you decide whether you should consider social media at all.

Social media services

Social media consulting
Over the past few years we’ve helped many people understand social media and how social media tools can complement their communications and marketing strategies.

Social media environmental scan
A thorough scan of your industry will help you determine how your competition is using social media. We’re not recommending that you copy their efforts, but knowing what’s going on around you can be a first step in evaluating the use of social media.

Social media audit
If you’re already using social media, we offer an examination of your current social media accounts and their content, to measure whether you’re on track to meet your communication goals.

Hands-on social media workshops
After you’ve decided to implement social media tools, whether that’s a blog, Twitter, LinkedIn, Facebook, Google+, Pinterest or others, we can help you understand the nitty-gritty of using social media effectively on a day-to-day basis, including what types of content to post, which social media dashboard tools would work best for you, and how to monitor your social media presence. If you’d like to schedule a workshop for your organization, contact Donna Papacosta today.

Social media content creation
If you need assistance when it comes to creating content to be published via social media, we can help you establish an editorial calendar and keep your blog, Twitter, Facebook, Google+, LinkedIn and other postings up to date. We can also work with you to create content. There’s no value in having a Twitter feed, for example, that hasn’t been updated in months. In fact, we believe social media without a content marketing program makes no sense.
Learn more here about content marketing.

Contact Donna Papacosta today to ask for a free, no-obligation consultation.